Steve Jobs On Customers



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Customers don't measure you on how hard you tried, they measure you on what you deliver. Steve Jobs
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You can't win on innovation unless you have a way to communicate it to customers. Steve Jobs
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I get asked a lot why Apple's customers are so loyal. It's not because they belong to the Church of Mac! That's ridiculous. Steve Jobs
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Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves Steve Jobs
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Your customers dream of a happier and better life. Don't move products. Instead, enrich lives. Steve Jobs
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Somebody once told me, 'Manage the top line, and the bottom line will follow.' What's the top line? It's things like, why are we doing this in the first place? What's our strategy? What are customers saying? How responsive are we? Do we have the best products and the best people? Those are the kind of questions you have to focus on. Steve Jobs
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You've got to start with the customer experience and work back toward the technology - not the other way around. Steve Jobs
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I think right now it's a battle for the mindshare of developers and for the mindshare of customers, and right now iPhone and Android are winning that battle. Steve Jobs
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Somebody once told me, 'Manage the top line, and the bottom line will follow.' What's the top line? It's things like, why are we doing this in the first place? What's our strategy? What are customers saying? How responsive are we? Do we have the best products and the best people? Those are the kind of questions you have to focus on. Steve Jobs
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Our job is to read things that are not yet on the page. Steve Jobs
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You've got to start with the customer experience and work backwards to the technology. You can't start with the technology and try to figure out where you're going to sell it. Steve Jobs
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if you ask who are the customers of education, the customers of education are the society at large, the employers who hire people, things like that. But ultimately I think the customers are the parents. Not even the students but the parents. The problem that we have in this country is that the customers went away. The customers stopped paying attention to their schools, for the most part. Steve Jobs
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I think we're having fun. I think our customers really like our products. And we're always trying to do better. Steve Jobs
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Your customers don't care about you. They don't care about your product or service. They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires. Steve Jobs
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digital hub (center of our universe) is moving from PC to cloud - PC now just another client alongside iPhone, iPad, iPod touch, ... - Apple is in danger of hanging on to old paradigm too long (innovator's dilemma) - Google and Microsoft are further along on the technology, but haven't quite figured it out yet - tie all of our products together, so we further lock customers into our ecosystem Steve Jobs
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Your time on this earth is limited, don't live someone else's life, live by your vision. Steve Jobs
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A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets. Steve Jobs
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This is what customers pay us for - to sweat all these details so it's easy and pleasant for them to use our computers. We're supposed to be really good at this. That doesn't mean we don't listen to customers, but it's hard for them to tell you what they want when they've never seen anything remotely like it. Steve Jobs
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Although I loved working on technology - I've always been a computer geek at heart - my professors encouraged me to get a real-world job working with customers. Marc Benioff
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It took us three years to build the NeXT computer. If we'd given customers what they said they wanted, we'd have built a computer they'd have been happy with a year after we spoke to them - not something they'd want now. Steve Jobs
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