Funny Brand Advertising


Everything a brand does is advertising. Lee Clow

Nobody has ever built a brand by imitating somebody else's advertising. David Ogilvy

Jazz is the most fun you can have with your clothes on. Herb Pomeroy

Every advertisement should be thought of as a contribution to the complex symbol which is the brand image. David Ogilvy

Boxes and rectangles on the side or top of a website simply do not deliver against brand advertising goals. Like it or not, boxes and rectangles have for the most part become the province of direct response advertising, or brand advertising that pays, on average, as if it's driven by direct response metrics. John Battelle

The Internet and Yahoo are firmly established as 'must buys' for brand advertising. Terry Semel

An advertising agency is 85 percent confusion and 15 percent commission. Fred Allen

The best ideas come as jokes. Make your thinking as funny as possible. David Ogilvy

Traditional media brand advertising is 65% to 70% spend; online, it's like 28%. You've got a huge margin. Ross Levinsohn

I saw on HBO they were advertising a boxing match "It's a fight to the finish". That's a good place to end. Mitch Hedberg

I saw a subliminal advertising executive, but only for a second. Steven Wright

The advertising world had space men in it before spacemen existed. Fred Allen

Marriage is a good deal like a circus: there is not as much in it as is represented in the advertising. E W Howe

Increasingly, corporations will look to advertising agencies for direction. Without an understanding of brand creation, messaging, and strategy, today's designers are destined to become the haidressers of tomorrow's creative environments-great for styling but light on strategy. Hartmut Esslinger

If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising. David Ogilvy

Advertising is the art of convincing people to spend money they don't have for something they don't need. Will Rogers

The consumer isn't a moron; she is your wife. David Ogilvy

You know when you see an advertisement for a casino, and they have a picture of a guy winning money? That's false advertising, because that happens the least. That's like if you're advertising a hamburger, they could show a guy choking. "This is what happened once." Mitch Hedberg

No movie becomes a hit without good reviews and word-of-mouth. No agency ever became a great brand by merely saying it was great - in advertising or by any other medium. Rochelle B Lazarus

The most effective way to build a brand is not by spending millions in advertising, but by finding a clever way to keep your name in the press. Barbara Corcoran



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