Aim Away Messages



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Like propaganda generally, advertising must thus pervade the atmosphere; for it wants, paradoxically, to startle its beholders without really being noticed by them. Its aim is to jolt us, not "into thinking," as in a Brechtian formulation, but specifically away from thought, into quasiautomatic action: "To us," as an executive at Coca-Cola puts it, "communication is message assimilation-the respondent must be shown to behave in some way that proves they [sic] have come to accept the message, not merely to have received it. Mark Crispin Miller
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The aim of every typographic work - the delivery of a message in the shortest, most efficient manner. Jan Tschichold
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You shouldn't run away from your problems, you need to aim straight for the heart of the beast. Ruby Wax
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I was inspired by people like Joni Mitchell and Carole King and Stevie and "Storytellers." People that could really change the world with their lyric, no matter who sung the song, they had still been the source of that message. So that's what I really aim for. Emeli Sande
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The lord giveth and most women piss it away. Perhaps this is why they lack the equipment to aim. Paula Wall
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To grant all a man's wishes is to take away his dreams and ambitions. Life is only worth living if you have something to strive for. To aim at. P.B. Kerr
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Be neither attracted nor repulsed is the message of Tantric Buddhism. Don't be drawn to something, don't run away from it. Just naturally accept whatever comes into life. Frederick Lenz
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As Android, iPhone and other mobile platforms grow, we are moving away from the page-based Internet. The new Internet is app centric and often message-centric. Keith Teare
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[A]t the beginning of November 2001, there was a series of meetings between White House advisers and senior Hollywood executives with the aim of co-ordinating the war effort and establishing how Hollywood could help in the "war against terrorism" by getting the right ideological message across not only to Americans, but also to the Hollywood public around the globe the ultimate empirical proof that Hollywood does in fact function as an "ideological state apparatus. Slavoj Zizek
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Im not the type of artist thats like, Lets go out and party and dance your life away! I think those artists are so cool, but I wanted meaning in my songs and they have messages. Claudia Lee
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You gotta be careful with message movies. People say "What do you want people to take away from it?" I always say its totally individual. Robert Duvall
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Pain (any pain-emotional, physical, mental) has a message. Once we get the pains message, and follow its advice, the pain goes away. Peter Mcwilliams
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I try to stay away from all the blogs and messages boards. Joanne Kelly
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The message would be that the purpose of life is not to eat and drink, watch television and so on. Consuming is not the aim of life. Earning as much money as one can is not the real purpose of life. There is a superior entity, a divinity, le divin as we say in French that is worth thinking about, as are our feelings of wholeness, respect and love, if we can. A society in which these feelings are widespread would be more reasonable than the society the West presently lives in. Bernard d'Espagnat
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...we shall incur no slight injury, but rather great danger, if we rashly yield ourselves to the inclinations of men who aim at exciting strife and tumults, so as to draw us away from what is good? Let us cleave, therefore, to those who cultivate peace with godliness? John of Damascus
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[C]ouches and chairs covered in scratches aim away from one another, making it possible for a dozen people to sit in this room at once and not have to talk to one other person, which is a miracle in furniture arrangement. Nova Ren Suma
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The very voices of the night, sounding like the moan of the tempest, may turn out to be the disguised yet tender voices of God, calling away from all earthly footsteps, to mount with greater singleness of eye and ardor of aim the alone ladder of safety and peace upward, onward, heavenward, homeward. John Ross Macduff
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Microsoft has gotten so big that it can put out a Preview that will install itself without checking first to see if it has expired. The message here is that Microsoft's time is worth more than yours.... no start-up company could get away with being that arrogant. Jerry Pournelle
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The message of love can never come into a human soul, and pass away from it unreceived, without leaving that spirit worse, with all its lowest characteristics strengthened, and all its best ones depressed, by the fact of rejection. Alexander MacLaren
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Advertising is the art of the tiny. You have to tell a complete a story and deliver a complete message in a very encapsulated form. It disciplines you to cut away extraneous information. Dick Wolf
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