Advertising Design Quotes


Rules are what the artist breaks; the memorable never emerged from a formula. William Bernbach

Our job is to bring the dead facts to life. William Bernbach

The best ideas come as jokes. Make your thinking as funny as possible. David Ogilvy

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. David Ogilvy

If your advertising goes unnoticed, everything else is academic! William Bernbach

I warn you against believing that advertising is a science. William Bernbach

I went and studied graphic design, because it seemed to me that advertising is more honest - the image actually has a function. But once I started on that, I realized that was really boring. Brian Froud

Advertising is, of course, important because advertise is the final design. It's the last layer that speaks to the customer, that tells them what you have. Tom Ford

I became an art major, took every art class my school had to offer. In college, I majored in Advertising Art and Design. Len Wein

Content precedes design. Design in the absence of content is not design, it's decoration. Jeffrey Zeldman

Urban public space is a stage for viewing the field of graphic design in its diversity. A mix of voices, from advertising to activism, compete for visibility. Ellen Lupton

If design isn't profitable, then it's art. Henrik Fisker

If you can design one thing, you can design everything. Massimo Vignelli

Increasingly, corporations will look to advertising agencies for direction. Without an understanding of brand creation, messaging, and strategy, today's designers are destined to become the haidressers of tomorrow's creative environments-great for styling but light on strategy. Hartmut Esslinger

If it doesn't sell, it isn't creative. David Ogilvy

The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships. Leo Burnett

Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them. David Ogilvy

You can have an art experience in front of a Rembrandt... or in front of a piece of graphic design. Stefan Sagmeister

Graphic design will save the world right after rock and roll does. David Carson

Design creates culture. Culture shapes values. Values determine the future. Robert L. Peters



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